[Scuderia_Turini]

The Abarth and Cooper brands diluted to badges for everyday cars.  Alpine has been through that ignominy, as have many other automotive brands - history shows that that policy only works until buyers wake up to the reality of what they are buying and switch brands.  

As B.A. Roberston once said -
"There's got to be a limo to take me down the shops, 
Tell them they can stuff it, I'm not about to rough it
In some Granada Ghia, I was top of the pops."

Leo