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From Hornby Hobbies…

Hornby Hobbies Agrees Sale of Scalextric in £20m Deal
 
27 February 2026 - Hornby Hobbies Limited has agreed the sale of 100% of the Scalextric brand, including its intellectual property and associated assets, toScalextric Motorsports Ltd for total consideration of £20.0 million. £8.5 million of the total consideration is payable in cash upfront, with the remaining £11.5m deferred and payable out of free-cash flow. Completion of the sale is conditional upon certain consents, with completion expected to occur in early March.
 
Scalextric Motorsports Ltd has been established by Mark Brown, Chairman of Purbeck Capital Partners, to be the holding company of the brand in the future.  Mark brings extensive experience in brand growth, capital allocation and operational execution. As part of the transaction, Mark has agreed to an ongoing role helping Hornby on its wider strategic transformation.
 
Under the terms of the agreement, Scalextric’s operations will continue to be supported within Hornby’s existing infrastructure. Hornby will manage the brand as agent, ensuring operational continuity while enabling Scalextric Motorsports Ltd to focus on accelerating the brand’s next phase of growth.
 
The sale represents an important milestone in Scalextric’s growth journey. With additional capital and independent ownership, the brand will be well positioned to accelerate development across both established and new categories, and to expand its domestic and international footprint.
 
Olly Raeburn, CEO of Hornby Hobbies, commented:
“This is a hugely exciting development for the Scalextric brand, building on the work from our teams that has made such encouraging progress over the last couple of years. Mark's leadership will bring enormous experience, energy and enthusiasm to the business and we look forward to supporting the execution of his vision and strategy. We have enjoyed working with him to get this transaction over the line and are now focused on converting all of the positive discussions into reality and growth for Scalextric.”
 
On behalf of Scalextric Motorsports Ltd., Mark Brown commented:
“We are both honored and thrilled to be acquiring such an iconic British motorsport brand which has been bringing family and friends together for motor racing competition, excitement, and fun at home for nearly 70 years, spanning four generations.  As we look to a long-term future with Scalextric as a now family-owned company, we are energised by the opportunity to continue bringing competitive racing fun to families, while expanding into new areas of motorsport helping to build physical and hand-eye coordination skills, particularly at a time when families are trying to balance time spent online versus real world activities.” 
 
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